Promoting My Drink

• List 3 ways I can provide a promotional mix for my sports drink:

1. The Citrus Knight will be broadcasted on the Syracuse radio station.
2. Shaqiulle O'Neil will be advertising the Citrus knight in all of the local newspapers.
3. The Citrus Knight will also be broadcasted online at the Syracuse website, and on the local TV channels

• How could I use the various types of print media to help promote my drink:

1. The Citrus Knight will appear in newspaper ads that are available around the campus and around the local towns.  
2. The Citrus Knight will be hosted in ads in local magazines advertising the dink
3. On all of the Syracuse score boards around campus, there will be an ad advertising the Citrus Knight. It will remain there forever. 

• Why I priced My Drink:

1. I priced my drink based on drinks I see commonly at local stores. The Price of my drink $0.95 for a 12 ounce can. Most drinks that you will see around town and in supermarkets, that are also 12 oz., are only about $0.05 cents cheaper than where I priced my drink. I priced my drink about $0.05 cents more expensive because it has a mascot on it and it supporting a school. From what I know, people will buy a more expensive item if they know its supporting a cause or place, or something that means something to them, rather than a product than a product that just tastes good.